Daewoo Pakistan Motorway Service Limited (DPMSL) was established after signing an agreement with National Highway Authority (NHA) on September 10th , 1997 .

a. Vision Statemnet
To be leading motorway service providing company in Pakistan by achieving commuter's satisfaction.

b. Mission Statement
To achieve our vision by having
•  An organizational environment that fosters professionalism, motivation & quality.
•  An environment that is cost effective and quality conscious.
•  Sustained growth in earnings and profitability.

c. Philosophy
Four pillars of our business philosophy are
•  Quality of service
•  Customer is top priority
•  Team Work
•  Achieve Excellence

d. Core Values
At Daewoo Pakistan , we believe in ….
•  Empowering our customers and add value to their lives.
•  Exceeding Customer satisfaction through quality services, products & positive behavior.
•  Enriching Commuter's life by gratifying their needs with our quality products & services.
•  Our staff as the most valued resource and we believe in their self esteem.
•  Continuous improvement in our work areas with each passing day.
•  Solve the problems by thorough analysis.

These values guide our business strategies, our corporate behavior and our relationships with our Suppliers, Customers, Commuters and each other.